Luminent.XL

The Rise of Online Video and the Fall of TV

2006-08-09T12:09:00.000+01:00

The Rise of Online Video and the Fall of TV: "I’ve been predicting for a while that the TV advertising house of cards would collapse, and McKinsey just huffed and puffed and predicted (to its big Fortune 100 advertiser clients) that “by 2010, traditional TV advertising will be one-third as effective as it was in 1990″ (from AdAge): That shocking statistic, delivered to the company’s Fortune 100 clients in a report on media proliferation, assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation. “You’ve also got pronounced changes in consumer behavior while they’re consuming media,” said Tom French, director at McKinsey. “And ad spending is decreasingly reflecting consumer behavior.” According to the report, real ad spending on prime-time broadcast TV has increased over last decade by about 40% even as viewers have"

Automated Postcard Mailings

2006-08-09T11:59:00.000+01:00

Automated Postcard Mailings: "Sometimes a postcard is just the right tool to let a prospect know about a new service, free report or special sale. I like to sprinkle the occasional postcard into any ongoing drip communication with existing clients too. Below are three services that allow you to automate the process of sending postcards. By automate I mean that you simply upload your artwork, upload your list and hit send. These services handle the printing, sorting, postage and delivery - in the mail the next business day. The beauty of this is that you can have multiple designs and multiple use cards, such as a thank you or a reminder of some event, and you can request 1, 5, 1,000 cards sent. In some cases, these services will even interface with your CRM software and allow you to set up automated campaigns. There is a cost for this convenience, but I believe it's a bargain when you consider the true cost of licking stamps. Amazing MailRemarkable MailNetPost Services from the US Post Office "

The Long Tail: Mainstream Media Meltdown III

2006-08-09T11:56:00.000+01:00

The Long Tail: Mainstream Media Meltdown III: " Link: The Long Tail: Mainstream Media Meltdown III. Good stats from the Longtail author, Chris Anderson"

Juridische implicaties bloggen: Britse blogster aan de deur gezet

2006-07-23T12:19:00.000+01:00

Juridische implicaties bloggen: Britse blogster aan de deur gezet: "Een Britse die al jaren in Parijs woont en werkt voor een traditioneel stijf Brits dienstenbedrijf kreeg naar eigen zeggen de bons omdat ze blogde en verwees naar haar werk."

Vlaams Belang en 0110 concerten: blog, wederblog en vicieus scriptje

2006-07-23T12:18:00.000+01:00

Vlaams Belang en 0110 concerten: blog, wederblog en vicieus scriptje: "Wie een forum of blog heeft waar al eens over hete sociale hangijzers wordt gedebatteerd, weet dat de nogal erg rechtse elementen uit ons politiek Vlaanderen gretig gebruik maken van blogs om propagandagewijs hun ding te doen."

The Future Of Media Is In Content Aggregation, Not In Distribution - Robin Good's Latest News

2006-06-04T19:49:00.000+01:00

The Future Of Media Is In Content Aggregation, Not In Distribution - Robin Good's Latest News: " Link: The Future Of Media Is In Content Aggregation, Not In Distribution - Robin Good's Latest News. Good resource"

Blog en feed zoekmotor bij Ask.com

2006-06-04T19:45:00.000+01:00

Blog en feed zoekmotor bij Ask.com: "Zoekmotor Ask.com is met een Blog and feed search gestart."

Bud Light goes CGM and through-the-line

2006-06-04T19:15:00.000+01:00

Bud Light goes CGM and through-the-line: " I found this Adrants post today in which they refer to a new Bud Light campaign. I like the campaign because it has a 360 (goddammit, where's the 'degree' button on my laptop, ah here it is) ° approach and the core of this 360° approach is a Consumer Generated Content campaign. At the campaign website Here4BL.com, users are enticed to download a poster that says: 'I'm just here for the Bud Light'. Bud encourages users t o take original pictures of themselves with the poster. Every month the best picture is rewarded with a one year supply of free beer and an invitation to the Ultimate Bud Light party in Hawaii. The cool thing about this CGM-campaign, among others, is that Bud controls it's message (remember the Chevy Tahoe campaign?) and users are encouraged to take a picture in which the campaign slogan blends with the context of the picture, which sometimes leads to hilarious situations. I can't deeplink to the pictures, so check them out at Here4BL.com. Link: http://www.adrants.com/2006/06/bud-light-photo-contest-off"